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Author: Dr. Pushpam Singh
The handloom industry holds a rich cultural heritage and serves as a vital sector of India�s economy, symbolizing traditional craftsmanship and providing employment to millions across the country. Amid rapid industrialization and evolving consumer preferences, handloom products have witnessed a dynamic transformation in terms of their market positioning and consumer demand. Chhattisgarh, known for its distinctive handloom traditions, such as Kosa silk and Bastar art, presents a unique case for exploring consumer behavior towards these artisanal goods.
SKU | |
ISBN | 978-9364265942 |
Dimensions | 5*8 |
Total Page | 226 |
Paper Color | White Paper |
Cover Laminations | Paperback |
Language | English |
Publish Date | 30 Nov, -0001 |
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