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ENTREPRENEURSHIP DEVELOPMENT Available

ENTREPRENEURSHIP DEVELOPMENT

By Dr. Raju Subba , Dr. Kripanjali Pradhani

(4.8/5) • 0 reviews
350.00
SKU Code Book2301042C
ISBN 9789364269995
Pages 184
Language English
Genre Textbook
Book Size custom

Synopsis

Entrepreneurship Development is designed specifically for the Higher Secondary First Year course under the Assam State School Education Board. This book aims to equip students with a foundational understanding of entrepreneurship and its crucial role in individual, social, and economic development, especially in the context of Assam and the North Eastern region of India.
Entrepreneurship today is not merely about starting a business—it is about identifying opportunities, solving problems, taking initiative, and creating value. In a rapidly changing world, nurturing entrepreneurial thinking from a young age is essential to building a generation that is confident, innovative, and self-reliant.
The book has been developed in alignment with the prescribed syllabus and structured into four comprehensive units:
• Unit 1: Introduction to Entrepreneurship lays the groundwork by introducing the concept, aims, objectives, scope, and evolution of entrepreneurship while highlighting its interdisciplinary nature.
• Unit 2: Developing Entrepreneurial Quality and Motivation delves into the personality traits and behavioural bases of successful entrepreneurs. It emphasizes self-awareness, problem-solving skills, creativity, communication, and motivation—all of which are vital for aspiring entrepreneurs.
• Unit 3: Dynamics of Entrepreneurship explores various entrepreneurial perspectives, the historical development of entrepreneurship in India—particularly in the North East—and identifies local opportunities and challenges. This unit aims to contextualize entrepreneurship within students' immediate socio-economic and cultural surroundings.
• Unit 4: Government Policies and Schemes provides insights into key industrial policies since independence and introduces students to various government initiatives that support entrepreneurial ventures. It is designed to familiarize students with practical knowledge about the institutional support system available for entrepreneurs.
Additionally, case studies have been included to provide real-life insights and inspire students by showcasing successful entrepreneurial stories and scenarios that reflect both challenges and achievements.
This book is the result of thoughtful curation and sincere effort to blend theoretical knowledge with practical relevance. It is written in simple and accessible language to suit the learning needs of Higher Secondary students while stimulating their curiosity and ambition.
We hope this book will not only meet academic requirements but also ignite the entrepreneurial spirit among students, encouraging them to become job creators rather than job seekers in the future.

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