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ARTIFICIAL INTELLIGENCE IN BUSINESS
By Dr. Mrinal Gaurav, Dr. Abhishek Kumar Vishwakarma
949.00
| SKU Code | Book2302704C |
| ISBN | 9788167455017 |
| Pages | 324 |
| Language | English |
| Genre | Academic |
| Book Type | Paperback |
| Book Size | 6*9 |
| Published Date | 13 November, 2026 |
Synopsis
This book was written to meet that need directly, for students of the NEP (National Education Policy) based Undergraduate and Postgraduate Programmes in Commerce, and for any reader seeking a serious, structured introduction to AI's role in business. It follows the syllabus it was designed for closely enough to serve as a dependable course companion, but it does not stop there. Wherever a topic touches a broader theory, a named framework, or a real debate that would deepen a student's understanding, we have chosen to include it, on the conviction that an education which only prepares a student to answer an examination question has not fully prepared them at all. Each chapter accordingly grounds its concepts in expert definitions, established frameworks from strategy and decision theory, and a deliberate mix of well-documented global case studies and original case studies set in Indian organisations, sectors, and regulatory contexts, so that a reader finishes not merely having memorised a list of applications, but having built a genuine, transferable way of thinking about AI in business.
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