Dr. Rohit Jaiswal is a dedicated academic professional and researcher with a Ph.D. in Management, specializing in Marketing, from Guru Ghasidas Vishwavidyalaya. Currently serving at the School of Business, Galgotias University, Greater Noida, he brings over three years of teaching experience instructing MBA and BBA programs. Previously, he worked as an Assistant Professor at The ICFAI University, Raipur and AAFT University of Media & Arts. A UGC-NET qualified educator, Dr. Jaiswal holds both an MBA and a BBA, and is enhancing his technical acumen with a certificate course in Data Analytics and Generative AI from IIT Kanpur. His core areas of expertise encompass Marketing Management, Digital Marketing, Business Analytics, and Human Resource Management. A passionate researcher, he has contributed extensively to academia with multiple research papers published in recognized journals (including ABDC and UGC Care categories), several book chapters, and numerous registered copyrights. Dr. Jaiswal is also highly proficient in analytical tools, including Power BI, SQL, SPSS, SmartPLS 4, and WordPress, reflecting his strong commitment to data-driven decision-making and modern educational practices.