Dr. Neeraj Tiwari is an entrepreneur, strategic management professional, and founder of the HITECH Group of Companies, with business interests across human capital, biopharma, travel, and global services. A Ph.D. scholar and alumnus of IIM Kozhikode’s Strategic Management Program, he blends academic insight with real-world execution. Scratch Your Own Itch reflects his belief that the most powerful innovations begin with personal experience and self-awareness.