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Strategies for the Metaverse Era
Author: Dr. Santosh Lal
"Marketing Beyond Reality: Strategies for the Metaverse Era examines the transformation of marketing through immersive technologies, highlighting virtual environments, evolving consumer behavior, digital economies, and ethical challenges, while offering strategic insights for experiential, data-driven, and cross-platform engagement. It further emphasizes virtual communities, digital ownership, Al integration, and personalized experiences in hybrid environments."
| SKU | Book230430C |
| ISBN | 9789374246368 |
| Dimensions | 5*8 |
| Total Page | 298 |
| Paper Color | White Paper |
| Cover Laminations | Glossy |
| Language | English |
| Publish Date | 14 May, 2026 |
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