Dr. Riya goel

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"Dr. Riya Goel is a highly accomplished academician, researcher, author, and management professional with over seven years of diverse experience spanning teaching, research, project management, and content development. Currently serving as an Assistant Professor at The ICFAI University, she previously held academic roles at AAFT University of Media and Arts and Kalinga University. A UGC-NET qualified educator and esteemed Gold Medalist, Dr. Goel earned her Ph.D. in Management with a Marketing specialization from Guru Ghasidas Vishwavidyalaya, complementing her MBA in Finance and Marketing and a BBA with distinction. Her core expertise encompasses Marketing Management, Consumer Behaviour, Digital Marketing, and Organizational Behaviour. Dr. Rohit Jaiswal is a dedicated academic professional and researcher with a Ph.D. in Management, specializing in Marketing, from Guru Ghasidas Vishwavidyalaya. Currently serving at the Faculty of Management Studies, The ICFAI University, Raipur, he brings over two years of teaching experience instructing MBA and BBA programs. Previously, he worked as an Assistant Professor at the School of Management, AAFT University of Media & Arts. A UGC-NET qualified educator, Dr. Jaiswal holds both an MBA and a BBA, and is enhancing his technical acumen with a certificate course in Data Analytics and Generative AI from IIT Kanpur. His core areas of expertise encompass Marketing Management, Digital Marketing, Business Analytics, and Human Resource Management. "